Gaming is one of the largest industries of digital entertainment. Modern gaming software may be susceptible to command execution delay, which may be caused by various factors, such as insufficient rendering capabilities or limited network resources. At the time of the thesis, the utilized advances in gaming are often accompanied by brief descriptions when communicated to the users. While such descriptions may be compressed into a couple of words, even a single word may impact user experience. Due to the cognitive bias induced by the labeling effect, the impact of such a word may actually be more significant than what the user genuinely perceives.

Within the scope of the thesis, the tasks to be performed by the student shall include the following:

• Review the related scientific literature and the relevant international standards.
• Design the methodology for a subjective study that addresses the aforementioned form of cognitive bias.
• Implement the experimental setup and carry out the subjective tests.
• Analyze the collected data and assess the correlation between the test variables and the obtained subjective scores.